CASIO Middle East successfully launched its G-SHOCK GA-2000 Military Color Series, a new line of military design inspired models with three vivid colorways. The engaging new range has been dubbed as the most affordable G-SHOCK line to make use of the Carbon Core Guard case design and also the first to feature a quick-release band.
According to the company’s senior officials, the new GA-2000 models include the GA-2000-2A, GA-2000-3A, and GA-2000-5A. These new watches, which measure at 51.2 x 48.7 x 14.1mm and weigh 64grams, offer exciting key features such as shock resistance, 200-meter water resistance, world time (48 cities + UTC, DST on/off), 1/100 second stopwatch (24 hours, with split), countdown timer (24 hours), 5 alarms, hourly time signal, button tone on/off, full auto calendar, 12/24 hour format, dual LED lights (Super Illuminator LED and LED backlight for LCD with 1.5/3-second afterglow), and an estimated three-year battery life.
The G-SHOCK GA-2000-2A comes in the traditional Navy colors of blue and gold, while the GA-2000-3A bears an olive-green color that matches woodland environments. Lastly, the GA-2000-5A is presented with a main color that blends harmoniously with woodland and desert environments.
Koji Naka, Managing Director, CASIO Middle East, said: “We are delighted to offer the latest GA-2000 models to our customers in the Middle East region. With their innovative features and designs, the exquisitely crafted wristwatches have been designed to complement and support the exciting urban lifestyle of their wearers. These superb timepieces are the new additions to the growing portfolio of G-SHOCK watches that are now available in the region as the brand continues to strengthen its presence in the Middle East’s steadily expanding watch market.
The competitively priced GA-2000 Series models are easily accessible in stores located in key parts of the region.”
Commenting on the launch, Mahmoud Jabsheh, General Manager – Timepiece Sales Division, CASIO Middle East, said: “The G-SHOCK GA-2000 Military Color Series has been fashioned to set new benchmarks and effectively address the rising demand for high-quality timepieces in the region. With its modern features, the model is set to raise the bar higher in the regional industry. We are confident that this innovative watch will receive rave reviews from our target audiences and will serve as another addition to their collection.”
Priced at AED 545 (US$ 149), the new GA-2000 models can be found at Dubai Duty Free, and at all G-SHOCK stores, Virgin Mega Stores, Watch House, On Time and Watch Corner outlets across the UAE starting July 1st , 2019.
CASIO Middle East FZE is the regional subsidiary of CASIO Computer Co. Ltd., overseeing sales and marketing activities across the Middle East & Africa. CASIO has been supplying products to countries in the Middle East & Africa through sales agents since the mid-1970s.
Beginning in October 2013, CASIO Middle East FZE has been working in tandem with sales agents in each of the countries and carrying out sales and marketing activities tailored to these countries. By promptly supplying products and services suited to local tastes and lifestyles, the company intends to popularize CASIO products and expand its business in the region.