The PEMA 2M French advertising agency won the competition of the official public poster, for PARIS AIR SHOW 2009 .
A specific realisation for the 100 years  anniversary, introducing by “comic strip spirit”…. one century of aerospace evolution!

STRATEGIC  CHOICE

JOFO,  a 46 years old artist from Bordeaux , passionate by aerospace universe, use its child universe to imagine a colour young aerospace show event !
The objective was to keep the “child dreams” we have in mind when we approach the aerospace universe, and to prove that this industry needs those “child dreams” to increase !

MEDIA CONCEPT

The media map will be focused on posters 4x 3 in Paris and around, ( subway, strategic roads, busses lines) and print magazines.
100 SMART vehicles, designed by the artist will also ride in Paris during the show.