IDEX 2015 Launches Mobile Applications

15.01.2015 UAE
IDEX 2015 Launches Mobile Applications

IDEX 2015 Launches Mobile Applications

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The International Defense Exhibition and Conferences (IDEX) today announced a partnership with MediaCubed LLC to develop a mobile application for 2015 edition of IDEX. In association with the Abu Dhabi Tourism Authority (ADTA), the mobile application aims to provide visitors and exhibitors with insights and information on the city of Abu Dhabi and IDEX show features.

Sponsoring the mobile application is MEDIACUBED LLC, launched in the UAE 5 years ago, MEDIACUBED has grown as a business to include four businesses; AdBrand an Advertising, Branding and Big Ideas agency. – a talent, casting and management agency, UAEmail an email database company, Travall – The mobile app, a video guide to the UAE and is proud to announce its portfolio of partnerships and clients comprising of large and small brands in the region. 

Speaking on the partnership, Saleh Al Marzooqi, IDEX Chief Executive Officer said “The 2015 edition of IDEX is unique and special as it will see several new features and innovation from our end and our exhibitors. The launch of a mobile application as a part of IDEX is only testimonial to our commitment towards the defense industry and our stakeholder who are eager to stay well-informed about key developments at IDEX and in Abu Dhabi.”

“Being awarded the contract by IDEX 2015 Committee, we are building the first interactive mobile app for IDEX, hosting videos, indoor navigation and appointment management for visitors and exhibitors alike.  The first of its kind to not only Exhibitions but we are going to promote Abu Dhabi as a destination - we are eager to launch in January,” said Adam Ridgway CEO MEDIACUBED. 

The IDEX 2015 mobile application will include features such as the very latest Indoor navigation, full 3dimensional profiling of all exhibitors with video gallery. Exhibitors can showcase corporate profiles, products and services. Visitors and delegations will also be able to navigate their IDEX experiences with ease, make meeting requests and maximize their IDEX journeys.

The application will be available on all smartphones and can be easily downloaded from Apple Store and android stores late January 2015.

The International Defense Exhibition and Conference (IDEX) is the world’s leading defense show. IDEX is held biennially under the patronage of HH Sheikh Khalifa Bin Zayed Al Nahyan, President of the UAE, and is organized by IDEX LLC (an ADNEC Group Company) in association with the UAE Armed Forces GHQ.

IDEX 2015 will feature the third edition of NAVDEX, the maritime security show that has quickly become the largest naval defense exhibition in the region, along with the first edition of UMEX, an unmanned systems technology show designed as an ideal business platform to promote and showcase the modern era of defense.

Welcoming Tawazun as Strategic Partner, IDEX 2015 will take place at the Abu Dhabi National Exhibition Centre (ADNEC), UAE, from 22-26 February.


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